Just picked up a shiny new iPhone—maybe even the iPhone 16 Pro Max? You’re probably not just planning to make calls. iPhones have evolved into versatile tools that go way beyond simple communication. With iOS 18 and access to the App Store, your device can become a health coach, a travel companion, or even your personal tutor.
But finding the right apps in the crowded App Store can feel overwhelming. It’s packed with millions of titles—some truly helpful, others not worth the tap. This roundup highlights top-rated apps and lesser-known gems that make your iPhone even more powerful. Whether you’re interested in photo editing, messaging, staying productive, or getting fit, you’ll find something here. And yes, many of these apps are ready for integration with devices like the Apple Vision Pro.
Apps are sorted into 12 helpful categories so you can easily dive into whatever interests you most. And while this list doesn’t cover iPhone games, that’s because gaming has grown into its own ecosystem. You’ll find our recommendations for the best iPhone games and Apple Arcade picks in separate guides. We also have curated lists for iPad apps and Android users, too.
We’re always watching for innovative apps and updating this collection regularly. If you’ve found an app that deserves a spotlight, let us know—you might see it featured in a future update.
Communication
Facebook Messenger
Whether or not you’re a fan of the main platform, Messenger stands out for its flexibility. It doesn’t need your phone number, runs on nearly every device, and doesn’t rely on having your phone nearby. The app offers voice and video calls, animated effects, games, mobile payments, and it’s completely free.
Gmail
Google’s mobile email client is fast, intuitive, and supports multiple email services including Hotmail and Yahoo. It doesn’t have deep calendar integration like Outlook, but it provides an efficient and clean experience—plus, it includes an option to undo a sent email within a few seconds.
Kik
Ideal for users who prefer privacy, Kik only asks for a username—not your number. It features group chats, multimedia sharing, games, and a huge bot store, making it a standout for younger users and chatbot enthusiasts.
Microsoft Outlook
This polished email and calendar combo lets you manage multiple accounts, organizes messages via a focused inbox, and syncs with Apple Watch. Regular updates and a free price tag make it a must-have for managing both work and personal correspondence.
Skype
Skype remains a strong contender for free video and audio calls, offering rich texting features and entertaining bots. You can also use it to make calls to phones, and even get your own number for incoming calls.
Snapchat
Snapchat is more about fun than security, but it’s perfect for sharing quick photos and videos. Messages disappear after viewing, and its playful filters and creative tools have made it a favorite for spontaneous social sharing.
Spark Mail
Spark offers smart email organization by grouping your messages into categories like Personal or Newsletters. It supports multiple accounts, customizable swipes, snoozing, and message pinning. It’s ideal for users who want both beauty and utility.
Viber
This app lets you chat, make voice/video calls, and even switch from phone to desktop mid-conversation. Bonus: it offers encryption for your messages, though your phone number is still required to register.
Education & Information
Duolingo
Want to pick up a new language for free? Duolingo is a fantastic choice, offering gamified lessons in dozens of languages. A major bonus: lessons can now be downloaded, letting you learn offline.
Elevate
Train your brain with Elevate’s engaging exercises in communication and math. You can monitor your progress visually and set personal learning goals. A premium subscription unlocks full content, but there’s a generous 30-day trial to explore.
Entertainment
Crunchyroll
Anime fans, rejoice. Crunchyroll offers a massive catalog of anime and Asian dramas, many of which are simulcast straight from Japan. It’s a premium, ad-free service that caters directly to the fan community.
Hulu
Hulu is perfect for streaming current and classic TV from around the world. It includes movies, anime, and live broadcasts for those who subscribe to Hulu with Live TV, making it a comprehensive entertainment hub.
Finance
Groupon
Looking for deals on activities, products, and local experiences? Groupon helps you save big, often with dramatic discounts. You can browse reviews, buy directly in-app, and pay using Apple Pay for added convenience.
Mint
Mint helps you track every dollar by syncing to your bank and credit accounts. It’s a great tool for managing budgets and understanding your spending habits. For a free app, it’s incredibly robust and informative.
Food & Travel
Airbnb
Whether you’re looking for a cozy downtown apartment or a treehouse escape, Airbnb makes booking easy. Hosts and travelers can chat directly, manage bookings, and explore unique lodging options—all within the app.
GasBuddy
Need to save on gas? GasBuddy shows real-time fuel prices at stations near you. If you’re willing to drive a little farther, you might find huge savings—especially useful for frequent drivers or road-trippers.
Health & Fitness
Cyclemeter
More than just a cycling tracker, Cyclemeter logs a wide range of activities like running or skiing. It delivers detailed stats, customizable features, and Apple Watch support. The free version is great, but a $9.99 upgrade unlocks even more functionality.
Lifestyle & Hobby
5miles
Think of it as a modern version of the classifieds. 5miles lets you buy and sell used items or local services with ease. Its card-style layout is user-friendly, and while it can be quirky, it’s a fun way to find unique deals nearby.
iBird
Bird watchers will love iBird Pro, which helps identify species by sight and sound. It includes illustrations, photographs, and multiple audio samples for each bird. With no internet required, it’s perfect for use in remote locations.
